Barry Schwartz on the Paradox of Choice: TED.com

I suggest you stop what you are doing, and take 20mins to watch this video.  It will be worth the 20mins.  If you still can't spare the 20mins, just sleep less tonight.

Some of the key points which I found insightful:
1)  Choice paralyses; because we can't decide, so we put it off until it never gets done.
2)  Choice raises expectations; because we expect MORE from all these choices.
3)  Choice sets us up for regrets; "Maybe it would have been better if I chose..."
4)  Choice makes us depressed;  high expectations, regrets and not being able to decide.


I'm not saying that we should all become a 3rd-world Communist State, I do not believe that thats what Barry is saying either.  "The problem is that they have so little."


More is less.


(Video from TED.com)


Jeremy